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Great Website Content is Not an Option
Think about the websites you really enjoy visiting. What makes them enjoyable? Chances are they have some great media and graphics; they have divided their content into small chunks that are easy to scan and absorb; the site is easily navigated with links that are self-explanatory. Products and services are easily found; and if you decide to make a purchase, the checkout process is simple and secure. You want your website to be just as enjoyable and efficient as those.
It’s all a matter of the right content.
Defining Content
Content is not just the text that is present on your site. Content is everything that is on your site – the colors you use, the pictures, images, links, infographics, videos and more. And unless you are in the business of designing websites, you are probably not the best person to put together and publish that content.
Many will tell you otherwise, however. There are hundreds of website development sites that you can use to design your own business site. You can choose a theme, add images, and all of the other content you wish. You can place your links where you want them; you can have a blog. But to have the absolutely incredible site you really want, all of the great design tools in the world won’t get you there.
What it Takes to Have Incredible Website Content
It really takes a team of talented individuals to create an amazing site with amazing content. It takes an “artist” who has an eye for color and layout. It takes a graphic designer to take the “artist’s” ideas and translate them into stellar pages; and it takes a creative writer who can craft content that is educational, entertaining and often inspirational.
Promoting products and services means so much more that images and explanations. And a team effort can do this well.
The Teams of Essays Republic
Our copywriting department has bright, young talent – individuals who are recent grads in design, content marketing, creative writing and graphic arts. They love what they do, and they understand the balance that must be achieved between “art” and practicality. You website must have all of these practical things:
- Clear and precise information about your business, who you are, and the products and/or services you offer.
- Landing Pages, maybe several, to which visitors come from your social media accounts
- Compelling Calls to Action
- Content that educates and entertains, perhaps on a blog
- Links to more content
- Perhaps FAQ’s, Terms of Use, and Privacy Policies
- Ordering and Checkout Pages
- More
And all of these practical things can add up to thousands upon thousands of words – words that must be easily understood by any visitor. This is the job of our creative writers who have experience writing the kind of content that gets read.
And the “art” part of the content is where the designers come in. They work with the writers to add the visuals that make that content exciting and fresh.
Trust Your Content to Our Team
You are never some “unknown” client to us. Our team members take the time to discuss your needs and wants, to analyze how best to present your business to your target audience, and even establish your social media presence with great profiles. You will end up with the content you have always envied on other sites. Let’s talk today about what you want.
